SEO Speaking
I speak in English and Italian about ecommerce SEO, AI search and organic growth, drawing on the work I do every day with ecommerce and Shopify brands.
- BrightonSEO
- SEOVibes
What I talk about
Practical sessions based on real ecommerce projects.
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Organic growth for ecommerce
How search works together with content, community, product data and brand.
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AI search and GEO
How ecommerce brands get cited by AI assistants and how to track AI visibility and brand demand.
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Google Merchant Center and product data
Feeds, PIM and catalog data that work across the site, Google Shopping, marketplaces and AI assistants.
Upcoming talks
No upcoming talks announced yet. Organising an event? Write to me at simoneparodi@searchind.com.
Past talks
Recent sessions and what I presented.
AI + Organic Growth for Ecommerce in 2026
Classic SEO has to turn into organic growth, where search becomes one channel working together with content, community, product data and brand. What I presented:
- Raw, spontaneous content, which brings more brand mentions for AI search and Google to pick up
- Community around the brand, which drives branded searches that keep bringing clicks while generic searches bring fewer
- Brand demand, because AI assistants tend to recommend brands people already know
- A PIM from day one, one clean source of product data for the site, Google Shopping, marketplaces and AI assistants
- Tracking AI visibility and brand demand with AI Mode citations and Share of Search sheets
- Multichannel distribution, with the same product data working on the site, Google Shopping and marketplaces
Fixing 10,000+ product disapprovals in Google Merchant Center
A Google Merchant Center case study for an international fashion ecommerce: how we went from more than 18,000 disapproved products to under 200, working on structured data, product feed, data sources and title patterns.
Invite me to your event
I can bring a talk, a workshop or a panel contribution on ecommerce SEO, AI search and organic growth, in English or Italian. Invite me by writing to simoneparodi@searchind.com.