Ecommerce technical SEO audits built around revenue
I start from the categories and templates that bring in your sales, find what stops them being crawled, indexed and ranked on Google and in AI answers, and give your developers a short list of fixes with the reason and the expected impact for each.
Where ecommerce sites break technically
Most technical problems on online stores come from templates and rules, so one wrong setting repeats across thousands of pages. The same fix at template level repairs all of them at once.
Crawl budget lost on filters
Colour, size, price and sort combinations create URLs with no search demand, and Google spends its visits there instead of on the pages that sell.
Products that never get indexed
Search Console fills up with “Discovered, currently not indexed” and “Crawled, currently not indexed”, and new products take weeks to appear.
Duplicates and wrong canonicals
Variants, collection paths and tracking parameters produce near-identical pages that split ranking signals between them.
Slow, heavy templates
Apps, scripts and large images slow down category and product pages, which hurts both rankings and conversion on mobile.
Audits that end up in production
Many technical audits list every warning a crawler can find, sorted by how easy it is to detect. Long reports like that tend to stay in a shared drive. Mine are ranked by what each issue costs you in sales.
Start from revenue
The audit begins with the categories, templates and markets that earn the most, and works outward from there. Issues on pages nobody buys from go to the bottom of the list.
A list your team can ship
You get a short, ranked list of fixes. Each one says what to change, why it matters and roughly what it is worth, so it can go straight into the next sprint.
Built for large catalogues
Faceted navigation, filter pages, products coming in and out of stock and stores in several countries: the problems that only show up once a catalogue grows.
The technical areas that decide how a store is crawled and ranked
Each area is reviewed on your real templates and data, and every issue comes back with its impact, the pages affected and the fix.
Crawling and indexation
Robots rules, XML sitemaps, index coverage in Search Console and, where available, server logs to see where Googlebot actually spends its time.
Faceted navigation
Which filter combinations deserve to be indexable landing pages, and which should be blocked, noindexed or canonicalised.
Variants and duplicates
Canonical rules for colour and size variants, duplicate collection paths, parameters and near-identical product pages.
Architecture and internal linking
Category depth, menus, breadcrumbs and links from content, so authority reaches the categories and products that matter.
Product lifecycle
How out-of-stock, discontinued and seasonal products are handled, with redirect rules that keep their rankings and links.
Structured data
Product, Offer, Breadcrumb and review markup, checked against the page and the Merchant Center feed so price and stock always match.
Speed and rendering
Core Web Vitals on real templates, third-party scripts and apps, image weight, and whether key content depends on JavaScript to render.
International setup
Hreflang, market and language URLs, currency and redirects for stores selling in more than one country.
From the first call to fixes in production
Tell me the problem
A short call or an email is enough. Bring the messy version: a traffic drop, an indexing issue, a migration coming up.
Scope and price
Before starting you get clear deliverables, a timeline and a fixed price, based on your catalogue and markets.
Findings as they land
I share each finding as soon as it is confirmed, with a developer ticket, so your team can start fixing before the audit is finished.
Checks and handover
I check the fixes on staging and after release. Crawls, data, scripts and documents stay with you when we finish.
Start with what your store needs now
Technical SEO audit
The full audit, the priority list and the developer tickets, handed to your team to implement, with a call to walk through it.
Migration support
Redirect mapping, template checks on staging and monitoring after launch, so a replatform or new URL structure keeps the organic revenue you have.
Ongoing technical support
Technical SEO as part of a monthly retainer: regular crawls, release checks and new priorities as the store changes.
What clients say
Simone helps us perform better with clients
Simone works with QuoLAB, our web agency. His deep knowledge in the SEO field has brought tangible results to our clients: not only has he demonstrated solid technical expertise, but he has also worked with passion and dedication, always proving himself willing to share his knowledge with the team.
His strategic and analytical approach allowed us to optimize our SEO campaigns, significantly improving search engine rankings and increasing organic traffic.
In terms of attitude, Simone stood out for her collaborative approach and ability to work effectively in a team. His positivity and proactivity are in line with our stimulating and productive work environment.
It is rare to find a professional who combines competence, passion, and a strong team spirit. We are happy to continue working with him, and I have no doubt that he will be a valuable asset to anyone who has the opportunity to work with us in the future.
Resource with excellent technical skills to achieve results in SEO
Autonomous in managing activities and with excellent technical skills, Simone is an invaluable part of the SEO team, a strong support that has helped us achieve results on so many different projects.
A reliable professional
Simone is a great talent in the area of organic and omnichannel growth for e-commerce.
It is rare to find someone so young who can grasp the nuances of SEO combined with other channels!
SEO Specialist beyond trivia
I worked with Simone to improve site ranking after reaching a plateau in SEO results, and his expertise proved invaluable in many ways. Thanks to his in-depth analysis, he was able to identify several keyword opportunities still unexplored in my industry, allowing me to acquire traffic from more specific search terms but with good conversion potential. Particularly effective were the structural changes he suggested for the blog, which significantly improved user experience and content indexing. I greatly appreciated her methodical, data-driven approach with a focus on return on investment. I would recommend Simone to anyone looking for professional, results-oriented SEO consulting with realistic expectations about the timeframe and investment required.
Simone is a truly kind and skilled professional in his field
We had an informal chat where we exchanged ideas as professionals about various topics, including SEO, e-commerce, and the market, and I am really satisfied with the experience. I highly recommend him.
E-commerce SEO consultancy
I had the pleasure of working with Simone for an SEO consultation for PrimeLicense.com, and I was truly satisfied with the experience.
He brings a high level of expertise and professionalism, combined with remarkable clarity in communication: he managed to translate complex SEO concepts into concrete, prioritized actions for my project.
A methodical approach, in-depth analysis, and advice that is always practical and tailored to real business needs.
I highly recommend his services to anyone looking for a serious, knowledgeable SEO consultant who is genuinely results-oriented.
I had the pleasure of doing SEO consulting with Simone for a few months.
He demonstrated competence and professionalism, offering solutions to my website needs.
His thorough analysis and strategic advice brought concrete results in a short time.
Simone communicates clearly and provides constant support. I highly recommend his services to anyone who wants to improve their online visibility.
Ecommerce SEO Consultant
I worked with Simone while overseeing SEO and performance at Delicatezza, and I was very impressed with the quality of his work.
Simone delivered a thorough structural and technical SEO analysis, clearly identifying the underlying issues affecting our site’s performance. What stood out most was his ability to explain complex technical problems in a clear, practical way, ensuring there was no ambiguity about what needed to be fixed and why.
He also provided detailed, well-structured documentation that our developer could follow step by step, which made implementation efficient and straightforward. Since applying his recommendations, we’re already seeing positive improvements.
Simone is methodical, knowledgeable, and highly professional. I’d be very happy to recommend him to any business looking for a reliable SEO specialist who focuses on clarity, accuracy, and real outcomes.
Simone solved several problems for us on the SEO side
Simone has always proved himself capable of handling the issues on our site and succeeded in gradually but steadily regaining what we had lost in the previous months. Ad maiora!
Trained professional and always available
What can I say about Simone? We collaborate on several projects and he is an important resource that I trust completely, both personal and professional side.
He has given an important SEO side boost to the various collaborations, both theoretically and practically, demonstrating important expertise and availability, and managing to stitch the “technical side” that Google likes so much, to the specific needs of the clients; two sides of the coin that are almost never perfectly aligned.
All work was handled in a timely and effective manner.
Simone Parodi
I moved from agency work to independent consulting over four years ago, and since then I’ve worked with DTC brands and medium and large ecommerce businesses. The approach on this page comes from that work, across SEO, Merchant Center and AI search.
Questions about technical SEO
What does an ecommerce technical SEO audit cover?+
Crawling and indexation, faceted navigation, variants and duplicates, site architecture and internal linking, product lifecycle, structured data, speed and rendering, and international setup where relevant.
Will I get a 200-page report?+
No. You get a short priority list and developer tickets, with the full crawl data and notes kept as a reference behind it.
What access do you need?+
Read-only access to Search Console, analytics and Merchant Center is enough to start. Server logs and access to a staging site help a lot when they are available.
Do you implement the fixes yourself?+
No. I deliver the audit, the priorities and developer tickets, and your developers make the changes. I review them on staging and after release.
How long does an audit take?+
It depends on the size of the catalogue and the number of markets. We agree the timeline before starting, once I have seen the store.
Do you work on Shopify only?+
Most of my clients are on Shopify, and I also work on WooCommerce, Magento and custom builds.
Can you help with a migration or replatforming?+
Yes. I map redirects, check templates on staging before launch and monitor crawl, indexation and rankings after the switch.
How soon will we see results?+
Indexation and crawl changes can show within a few weeks of a fix going live. The effect on rankings and organic revenue usually needs two to four months of data, and nobody can promise specific rankings.
Let's look at your store's technical setup
Book a call and tell me about your platform, catalogue and markets. I'll tell you where I would look first and whether an audit, a migration project or a retainer fits best.