eCommerce SEO News

Google is testing moving the source icons from the top of AI Overviews to the very bottom. If this rolls out, citations become even less visible, and being cited in an AI Overview may send fewer clicks to product and category pages than it does today. Also spotted via Search Engine Roundtable.

OpenAI launched Businesses in ChatGPT: your store now has a profile in ChatGPT, whether you claimed it or not. Once you verify it in Business Hub you can upload a product feed with pricing and availability, and the profile shows your delivery threshold and returns window next to your products, so make sure they match your checkout. The new “discovery topics” insights are worth reading as a category audit: for each topic, is there a page on your site that answers it? Read my full analysis on LinkedIn

Google has updated the eligibility requirements for the loyalty add-on in Merchant Center, the feature that lets retailers show member benefits directly on their listings. If you run a loyalty programme, re-check that your setup still qualifies: member perks are one of the few ways to stand out in a product grid where everyone shows a similar price. Also spotted via Search Engine Roundtable.

Shopify now lets you set self-serve returns and cancellations per market instead of one store-wide setting. Worth a look for international stores: return policies are part of the merchant information Google can show alongside your listings, so keeping each market’s policy accurate helps in Search too. Also spotted via Shopify Changelog.

Google has released the November 2026 core update. It applies globally and to all languages, and the rollout may take up to two weeks. For ecommerce sites, track category pages and product pages separately, because core updates often affect the two page types differently, and wait until the rollout is complete before drawing conclusions. Also spotted via Google Search Status.

Shopify now checks your barcodes against the GS1 registry and suggests valid GTINs in the admin. Correct GTINs are how Google matches your listings to the right product, so this is a quick win for Shopping and free listings: fix invalid or missing GTINs before the holiday peak. Also spotted via Shopify Changelog.

Google’s new Universal Cart is now live in the US across Search and the Gemini app: a shopping cart that sits inside Google’s own experience. It’s another step towards more of the shopping journey happening on Google rather than on retailer sites, which makes the accuracy of your Merchant Center feed (price, availability, shipping) as important as the product page itself. Also spotted via Google Blog – Search.

Shopify now shares compare-at prices with AI shopping agents through Shopify Catalog, so agents can see when a product is marked down (before, they only saw the current price). Keep compare-at prices accurate and up to date: they’re now part of how AI assistants present your deals. Also spotted via Shopify Changelog.

Shopify’s Translate & Adapt now updates translations automatically when you edit content, for up to 8 languages: first for EU merchants and now also for the US and Canada. Good news for international SEO, because translated product pages no longer go out of date silently. Still review machine translations for your main keywords in each market. Also spotted via Shopify Changelog.

Shopify’s Shop web experience has moved from shop.app to shop.com. Nothing changes in your store settings, but if you track referral traffic from Shop, add shop.com to your analytics reports and channel groupings. Also spotted via Shopify Changelog.