Ecommerce SEO Consultant to Increase Your Store’s Traffic & Conversions
I’m Simone, an independent consultant helping online stores grow organic sales. I work on SEO for Google Search and Shopping, and on GEO so AI assistants like ChatGPT, Gemini and Perplexity can find and recommend your products, with a particular focus on Shopify stores.
Brands I’ve worked with
Brands usually come to me with one of these
Where online stores lose organic revenue
On large catalogues the same few issues repeat across thousands of URLs, so fixing them in templates, rules and feeds pays back faster than editing pages one at a time.
Category pages that don’t match demand
The site structure follows how the merchandising team thinks, so searches like “linen summer dress” or “extendable oak table” land on a generic page or on nothing at all.
Crawl budget spent on the wrong URLs
Filters, sorting parameters, duplicate variants and out-of-stock products pull Google away from the pages that sell, and split ranking signals between near-identical URLs.
Thin or inconsistent product data
Missing attributes, vague titles and prices that differ between page, structured data and feed keep products out of Shopping, free listings and AI recommendations.
SEO that can’t be tied to revenue
Reports full of rankings and traffic make it hard to defend the budget, when the board wants to know which product groups grew and by how much.
One source of product data, read by every channel
Buyers compare products on Google Search, in Shopping results, in AI Overviews and AI Mode, and in assistants like ChatGPT, Perplexity and Gemini. Each of them reads your pages, your structured data and your feed, so I work on all three together, starting from the product data underneath.
Ecommerce SEO services
I can take care of your entire organic strategy, from planning to implementation and reporting, or work on a single area. Each service is built around the pages and data that drive sales in an online store.
01Complete organic strategy
I own the whole organic channel for your store: SEO, GEO and Merchant Center planned together in one roadmap, with priorities set by revenue, implementation alongside your team and monthly reporting on what moved.
02Ecommerce SEO audit
Indexation, site architecture, faceted navigation, product and category templates, internal linking and structured data, delivered as a fix list scored by impact and effort.
03Category and product page SEO
Keyword mapping to buyer-intent searches, new landing pages where demand exists, and titles, copy and internal links that help the pages rank and convert.
04UX and CRO advice
Recommendations on navigation, filters, product and category page layout and the path to checkout, so the organic traffic you gain turns into more orders.
05Merchant Center and product feeds
Disapprovals, title structures per category, GTIN and attribute completion, product_type and custom labels for free listings and the Shopping campaigns your ads team runs. See the service
06Product distribution
Getting your catalogue in front of buyers beyond your own site: Google Shopping and free listings, marketplaces, comparison sites and AI shopping surfaces, each fed with product data shaped for that channel.
07GEO and AI search visibility
Tracking how AI assistants answer the questions your buyers ask, then closing the gaps in product data, structured data and page content that keep your products out of those answers. See the service
08Content marketing
Buying guides, comparisons and how-to content planned around the questions buyers ask before they purchase, linked to the categories and products they lead to, so content brings sales as well as visits.
09Migrations and replatforming
Redirect mapping, template checks on staging and monitoring after launch, so a move to a new platform or URL structure keeps the organic revenue you already have.
10Workshops and team training
Ecommerce SEO workshops for in-house teams, and AI process and AI search training for agencies that want to offer it to their own clients.
11White label for agencies
I work under your agency’s name on your clients’ ecommerce SEO, GEO, migrations and Merchant Center projects, from audits to implementation, so you can offer specialist work without hiring for it.
From first call to fixes you can measure
Intro call
We talk through your catalogue, markets and goals, and I tell you honestly whether I’m the right fit before any proposal.
Audit and priorities
With read-only access to Search Console, analytics and Merchant Center, I find what’s blocking growth and score every issue by impact and effort.
Implementation
I ship fixes directly or write tickets your developers can pick up without a follow-up meeting, then check them on staging and after release.
Monthly review
Clicks, impressions and revenue by product group, read against what we shipped, and an agreed focus for the next month.
Catalogues I work on
Four client Merchant Center accounts, with none of them running ad campaigns, so every click here comes from free listings. Clicks compare the last 28 days with the previous period (5 September to 2 October 2026); product status compares today with seven days earlier.
What clients say
SEO Specialist beyond trivia
I worked with Simone to improve site ranking after reaching a plateau in SEO results, and his expertise proved invaluable in many ways. Thanks to his in-depth analysis, he was able to identify several keyword opportunities still unexplored in my industry, allowing me to acquire traffic from more specific search terms but with good conversion potential. Particularly effective were the structural changes he suggested for the blog, which significantly improved user experience and content indexing. I greatly appreciated her methodical, data-driven approach with a focus on return on investment. I would recommend Simone to anyone looking for professional, results-oriented SEO consulting with realistic expectations about the timeframe and investment required.
Simone solved several problems for us on the SEO side
Simone has always proved himself capable of handling the issues on our site and succeeded in gradually but steadily regaining what we had lost in the previous months. Ad maiora!
A reliable professional
Simone is a great talent in the area of organic and omnichannel growth for e-commerce.
It is rare to find someone so young who can grasp the nuances of SEO combined with other channels!
Simone is a truly kind and skilled professional in his field
We had an informal chat where we exchanged ideas as professionals about various topics, including SEO, e-commerce, and the market, and I am really satisfied with the experience. I highly recommend him.
Ecommerce SEO Consultant
I worked with Simone while overseeing SEO and performance at Delicatezza, and I was very impressed with the quality of his work.
Simone delivered a thorough structural and technical SEO analysis, clearly identifying the underlying issues affecting our site’s performance. What stood out most was his ability to explain complex technical problems in a clear, practical way, ensuring there was no ambiguity about what needed to be fixed and why.
He also provided detailed, well-structured documentation that our developer could follow step by step, which made implementation efficient and straightforward. Since applying his recommendations, we’re already seeing positive improvements.
Simone is methodical, knowledgeable, and highly professional. I’d be very happy to recommend him to any business looking for a reliable SEO specialist who focuses on clarity, accuracy, and real outcomes.
E-commerce SEO consultancy
I had the pleasure of working with Simone for an SEO consultation for PrimeLicense.com, and I was truly satisfied with the experience.
He brings a high level of expertise and professionalism, combined with remarkable clarity in communication: he managed to translate complex SEO concepts into concrete, prioritized actions for my project.
A methodical approach, in-depth analysis, and advice that is always practical and tailored to real business needs.
I highly recommend his services to anyone looking for a serious, knowledgeable SEO consultant who is genuinely results-oriented.
I had the pleasure of doing SEO consulting with Simone for a few months.
He demonstrated competence and professionalism, offering solutions to my website needs.
His thorough analysis and strategic advice brought concrete results in a short time.
Simone communicates clearly and provides constant support. I highly recommend his services to anyone who wants to improve their online visibility.
Trained professional and always available
What can I say about Simone? We collaborate on several projects and he is an important resource that I trust completely, both personal and professional side.
He has given an important SEO side boost to the various collaborations, both theoretically and practically, demonstrating important expertise and availability, and managing to stitch the “technical side” that Google likes so much, to the specific needs of the clients; two sides of the coin that are almost never perfectly aligned.
All work was handled in a timely and effective manner.
Resource with excellent technical skills to achieve results in SEO
Autonomous in managing activities and with excellent technical skills, Simone is an invaluable part of the SEO team, a strong support that has helped us achieve results on so many different projects.
Simone helps us perform better with clients
Simone works with QuoLAB, our web agency. His deep knowledge in the SEO field has brought tangible results to our clients: not only has he demonstrated solid technical expertise, but he has also worked with passion and dedication, always proving himself willing to share his knowledge with the team.
His strategic and analytical approach allowed us to optimize our SEO campaigns, significantly improving search engine rankings and increasing organic traffic.
In terms of attitude, Simone stood out for her collaborative approach and ability to work effectively in a team. His positivity and proactivity are in line with our stimulating and productive work environment.
It is rare to find a professional who combines competence, passion, and a strong team spirit. We are happy to continue working with him, and I have no doubt that he will be a valuable asset to anyone who has the opportunity to work with us in the future.
What working with me looks like
The audit, the analysis and the calls are mine, with no account manager or junior team in between.
Most consultants stop at the website and most feed specialists stop at Merchant Center, while I handle both because they share the same product data.
I take on a limited number of brands at a time, so each one gets real attention, and I tell you when I don't have room.
I talk with your developers, merchandisers and ads team in their own terms, and write recommendations they can act on.
Monthly reviews show clicks and revenue by product group, so you can see which work paid back.
I work with in-house teams, alongside your agency, or white-label behind it.
Simone Parodi
I moved from agency work to independent consulting over four years ago. Since then I've worked with DTC brands and medium and large ecommerce businesses in fashion, furniture, food and wine, selling in many markets across Europe, the US, Japan and Australia.
Prefer to do it in-house?
Questions brands ask before we start
What size of business do you work with?+
Mostly medium and large ecommerce brands, from catalogues of a few thousand products to over a hundred thousand. Smaller stores with a clear growth plan can start with the Shopify sprint or the course.
Which platforms do you work on?+
Shopify, WooCommerce, Magento and custom builds. Each platform has its own limits on URLs, filters and templates, and the recommendations are written around what yours can do.
How do you charge?+
One-off audits and projects have a fixed price agreed upfront. Sprints, 6-month projects and retainers have a monthly fee based on scope and catalogue size.
Do you work with agencies?+
Yes, either alongside your agency or white-label, working under its name on technical SEO, migrations and feed projects.
Do you manage Shopping or Performance Max campaigns?+
No. I work on the product data and the pages your campaigns depend on, and coordinate with whoever manages bids and budgets.
How do you approach AI search?+
I track how AI assistants answer the questions your buyers ask in your category, then work on the product data, structured data and page content behind those answers. Most of it builds on the same foundations as ecommerce SEO.
Do you work with multiple countries and languages?+
Yes. Several of my clients sell across multiple markets, including the US, UK, Japan and Australia, and the work covers hreflang, market-specific feeds and localised category pages.
How soon will we see results?+
Merchant Center fixes can show within weeks, once Google re-reviews the products. Changes to site structure and category pages usually need a few months of data before the effect on organic revenue reads clearly, and nobody can promise specific rankings.