A monthly SEO and GEO retainer for ecommerce brands
Your buyers search on Google and ask ChatGPT, Gemini and Perplexity what to buy. Each month I find what’s holding your store back on both, tell your team exactly what to fix and in which order, and check that it worked.
When a retainer makes sense
Paid ads carry the whole store
Most sales depend on Google Ads and Meta, and every price increase in the auction goes straight out of your margin.
Nobody owns organic
Your team knows SEO matters, but between launches, campaigns and stock there is never a week to work on it properly.
Traffic that doesn’t sell
Organic visits land on blog posts and generic pages instead of the categories and products people are ready to buy.
Missing from AI answers
When buyers ask an AI assistant for a recommendation in your category, your competitors get named and you don’t.
Your entire organic strategy, in one monthly plan
Search engines and AI assistants read the same pages, structured data, product feed and mentions across the web, so I look after all of them in one plan. You can hand me the whole organic strategy, or start with the areas that matter most for your store.
Complete organic strategy
I can own your whole organic channel: SEO, GEO, Merchant Center, content and authority planned together in one roadmap, with priorities set by revenue.
Technical health
A monthly crawl of the store: indexation, 404s and redirects, faceted URLs, duplicate variants, site speed and structured data, with every issue ranked by impact.
Pages that sell
Category and product pages mapped to buyer-intent searches, with briefs for new landing pages where demand exists and title, copy and internal linking recommendations.
Merchant Center and feeds
A monthly review of disapprovals, titles, attributes and identifiers, so your products keep showing in Shopping and free listings.
GEO and AI visibility
Tracking how ChatGPT, Gemini, Perplexity and AI Overviews answer the questions your buyers ask, and closing the gaps in your product data and content.
Content that leads to products
Briefs for buying guides, comparisons and FAQs your team or writer can produce, each linked to the categories it should support.
Link building and digital PR
A plan to earn links and mentions where they count: the pages that need more authority, the publications and creators worth targeting, and story angles for your PR team or partners, with new links tracked every month.
UX and CRO advice
Recommendations on navigation, filters and page layout, so the extra organic traffic turns into orders.
I deliver the strategy, the audits and ready-to-implement recommendations. Your developers, merchandisers and writers make the changes, and I review them before and after they go live.
What a month looks like
Monthly audit
At the start of the month I crawl the store and check Search Console, analytics, Merchant Center and AI answers for your key queries.
Priorities and tickets
You get a short list of what to fix and build, ranked by revenue impact, written as tickets your team can pick up without a follow-up meeting.
Implementation review
Your team ships the changes and I check them on staging and after release, so nothing breaks rankings on the way.
Monthly call and report
We go through clicks, impressions and revenue by product group, what moved and why, and agree the focus for next month.
Three retainer plans
Essential covers the basics to keep organic on track, while Growth and Scale add more work each month. Every plan is customised for each client, around your store, your markets and what your team can implement, with a 3-month minimum.
Essential
For smaller stores that need someone to keep organic on track.
Growth
For growing brands that want more from the traffic they already have.
Scale
For larger catalogues and multi-market stores ready to grow organic as a main channel.
Every plan is customised for each client. We define what it includes for your store on a call before we start, and the final price depends on that scope.
What clients say
SEO Specialist beyond trivia
I worked with Simone to improve site ranking after reaching a plateau in SEO results, and his expertise proved invaluable in many ways. Thanks to his in-depth analysis, he was able to identify several keyword opportunities still unexplored in my industry, allowing me to acquire traffic from more specific search terms but with good conversion potential. Particularly effective were the structural changes he suggested for the blog, which significantly improved user experience and content indexing. I greatly appreciated her methodical, data-driven approach with a focus on return on investment. I would recommend Simone to anyone looking for professional, results-oriented SEO consulting with realistic expectations about the timeframe and investment required.
A reliable professional
Simone is a great talent in the area of organic and omnichannel growth for e-commerce.
It is rare to find someone so young who can grasp the nuances of SEO combined with other channels!
Simone solved several problems for us on the SEO side
Simone has always proved himself capable of handling the issues on our site and succeeded in gradually but steadily regaining what we had lost in the previous months. Ad maiora!
E-commerce SEO consultancy
I had the pleasure of working with Simone for an SEO consultation for PrimeLicense.com, and I was truly satisfied with the experience.
He brings a high level of expertise and professionalism, combined with remarkable clarity in communication: he managed to translate complex SEO concepts into concrete, prioritized actions for my project.
A methodical approach, in-depth analysis, and advice that is always practical and tailored to real business needs.
I highly recommend his services to anyone looking for a serious, knowledgeable SEO consultant who is genuinely results-oriented.
Simone is a truly kind and skilled professional in his field
We had an informal chat where we exchanged ideas as professionals about various topics, including SEO, e-commerce, and the market, and I am really satisfied with the experience. I highly recommend him.
Resource with excellent technical skills to achieve results in SEO
Autonomous in managing activities and with excellent technical skills, Simone is an invaluable part of the SEO team, a strong support that has helped us achieve results on so many different projects.
Trained professional and always available
What can I say about Simone? We collaborate on several projects and he is an important resource that I trust completely, both personal and professional side.
He has given an important SEO side boost to the various collaborations, both theoretically and practically, demonstrating important expertise and availability, and managing to stitch the “technical side” that Google likes so much, to the specific needs of the clients; two sides of the coin that are almost never perfectly aligned.
All work was handled in a timely and effective manner.
I had the pleasure of doing SEO consulting with Simone for a few months.
He demonstrated competence and professionalism, offering solutions to my website needs.
His thorough analysis and strategic advice brought concrete results in a short time.
Simone communicates clearly and provides constant support. I highly recommend his services to anyone who wants to improve their online visibility.
Ecommerce SEO Consultant
I worked with Simone while overseeing SEO and performance at Delicatezza, and I was very impressed with the quality of his work.
Simone delivered a thorough structural and technical SEO analysis, clearly identifying the underlying issues affecting our site’s performance. What stood out most was his ability to explain complex technical problems in a clear, practical way, ensuring there was no ambiguity about what needed to be fixed and why.
He also provided detailed, well-structured documentation that our developer could follow step by step, which made implementation efficient and straightforward. Since applying his recommendations, we’re already seeing positive improvements.
Simone is methodical, knowledgeable, and highly professional. I’d be very happy to recommend him to any business looking for a reliable SEO specialist who focuses on clarity, accuracy, and real outcomes.
Simone helps us perform better with clients
Simone works with QuoLAB, our web agency. His deep knowledge in the SEO field has brought tangible results to our clients: not only has he demonstrated solid technical expertise, but he has also worked with passion and dedication, always proving himself willing to share his knowledge with the team.
His strategic and analytical approach allowed us to optimize our SEO campaigns, significantly improving search engine rankings and increasing organic traffic.
In terms of attitude, Simone stood out for her collaborative approach and ability to work effectively in a team. His positivity and proactivity are in line with our stimulating and productive work environment.
It is rare to find a professional who combines competence, passion, and a strong team spirit. We are happy to continue working with him, and I have no doubt that he will be a valuable asset to anyone who has the opportunity to work with us in the future.
Which one fits your store
Audit
A full picture of what's holding the store back and a ranked fix list, which your team works through on its own. A good fit when you have the people to implement and want a clear starting point.
Retainer
Someone who owns organic month after month: new priorities as the data changes, reviews of what your team ships, and a plan that adapts to launches, seasons and Google updates.
Simone Parodi
I moved from agency work to independent consulting over four years ago, and since then I’ve worked with DTC brands and medium and large ecommerce businesses. The approach on this page comes from that work, across SEO, Merchant Center and AI search.
I keep a small number of retainer clients so each one gets real attention, and you talk to me directly, never to an account manager.
Questions about the retainer
What is an SEO and GEO retainer?+
A monthly engagement where I look after your store's organic visibility on Google and in AI assistants: audits, priorities, recommendations for your team and a monthly review of results.
Do you implement the changes yourself?+
No. I deliver the strategy, audits and ready-to-implement recommendations, and your developers, merchandisers or writers make the changes. I review them on staging and after release.
How long is the commitment?+
Three months minimum, then month to month. Organic changes need a few months of data before the effect reads clearly, so a shorter engagement rarely shows what the work did.
How soon will we see results?+
Merchant Center fixes can show within weeks once Google re-reviews the products. Changes to categories, site structure and content usually need three to six months, and nobody can promise specific rankings.
What is GEO and how is it different from SEO?+
GEO is about being named and cited when people ask AI assistants like ChatGPT, Gemini or Perplexity for recommendations. It relies on the same foundations as SEO (crawlable pages, clear product data, structured data and useful content), plus tracking how those assistants answer the questions in your category.
Which platforms do you work with?+
Mostly Shopify, plus WooCommerce, Magento and custom builds. Recommendations are written around what your platform can and can't do.
Do you manage Google Ads or Shopping campaigns?+
No. I work on the product data and the pages your campaigns depend on, and coordinate with whoever manages bids and budgets.
Can I change plan later?+
Yes. You can move up or down a plan from one month to the next, depending on launches, seasons and what your team can implement.
Let's find the right plan for your store
I take on a small number of retainer clients at a time. Book a call and we'll look at your store, your team and your goals, and I'll tell you which plan fits, or whether an audit is the better first step.