CASE STUDY · ENTERPRISE ECOMMERCE SEO
Large home & garden retailer (US), +120K clicks in 28 days
- +120K extra clicks in 28 days
- 8.6% → 9.3% CTR
- 100,000+ SKUs
- Client Large US retailer of home improvement, garden and outdoor living products
- Catalog 100,000+ SKUs
- Market United States
About the project
A large US retailer of home improvement, garden and outdoor living products, with over 100,000 SKUs.
At this size, single-page work has little effect.
Growth comes from templates, crawling and how the site shows up in search results.
Rankings were already strong. The goal was to get more clicks from the visibility the site already had.
What we did
Title templates by category type
Different patterns for tools (brand + model + key spec), plants (common name + size + growing zone) and furniture (material + piece + seating). They were rolled out through the CMS, not page by page.
Rich results at scale
Fixed product and review schema across the catalog, and added availability and shipping details so Google could show price, stock and delivery in results.
Seasonal category timing
Before each season, refreshed the copy, featured products and internal links on seasonal categories (patio, grills, snow removal) so they were ready when demand started.
Crawl budget
Blocked internal search pages and sort parameters, and cleaned the XML sitemaps so Googlebot crawled more of the products that sell.
Internal linking modules
“Related projects” and “often bought for this job” blocks linking products, categories and how-to guides.
Results
Clicks went from 2.24M to 2.36M (+5.45%), about 120K extra clicks in 28 days.
- CTR rose from 8.6% to 9.3% while impressions held near-flat (-2.48%).
- Sales grew along with traffic: fewer impressions, more clicks and more orders.
Want similar results?
My services are highly personalised to each client. Here is how I can help: