Vietti is a multi-brand shop that offers different brands like Balenciaga, Burberry, Moncler, etc.
Goals
- Fix technical SEO issues
- Make the website ready for the international market
What we did
- Resolved different technical SEO issues (404 pages, Hreflang, multiple H1s, Google Merchant Center, and more).
- Provided different advice to improve CRO, UX, and more.
- Set up an SEO strategy and basics.
Some examples of activities
Structured data
Inserted specific structured data for different pages. Below are examples.
For brand pages
For the collection page
Breadcrumb
Inserted specific breadcrumb for product pages with the product code because many people in the fashion market search for the product code.
404 pages
Implemented a custom template for the collection page, product page, and brand page.
HTML5
Implemented different SEO techniques to rank better in Google, helping search engines to understand our pages better, like changing the heading structure or modifying the semantic tag, like <ol>, etc.
Title
Implemented different standard titles while studying the SERPs.
For product pages -> (Product name + SKU) | (Own brand)
For collection pages -> (BRAND + Men/Women) + (What you sell) + (Own brand)
Fixed most of the technical errors on the site
- Fixed 404 pages → created custom pages or redirected to other similar pages
- Eliminated chains of 301 redirects → they cause prolonged site crawlability issues.
- Fixed server errors.
- Fixed internal errors and HTML structure issues.
- Fixed problems with the overall crawlability of the site.
- Fixed the problems with product feeds in Google Merchant Center.
Results
We worked 5 months only on technical aspects starting from June to September/October.
The site had a growth in terms of organic positions for different keyword brands like Kapital, Moncler, and more, supporting sales.
My services are highly personalised to each client.
Some services I offer: