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CASE STUDY · INTERNATIONAL SEO

International SEO consulting for Emu

  • 46,000 monthly searches for a key category keyword
  • Client Emu, B2B furniture company
  • Period 2022/2023
  • Goal Online traffic to drive offline sales

About the Project

A leading B2B company that produces furniture. I provided consulting services in 2022/2023.

Goal

The primary goal was to drive online traffic to generate offline sales.

What I did

  1. Write SEO oriented text in each category to improve ranking and brand awareness in Google.
  2. Improve technical SEO, aspects like filters, internal linking and more.

Here’s an example of a category and filter. We wrote SEO-oriented text using different strategic keywords.

I can’t show the internal data but I can show the Ahrefs data (tool SEO).

The eCommerce site continues to grow organically, as shown in the graph supporting the offline sales.

Example of an important keyword: “Sdraio da giardino” (Garden lounge chairs) – 46,000 monthly searches.

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