A site selling high-priced courses: From 15.000. to 50.000 users + Key events from 421 to 11.923

Intro

The website in question is In-segno.it, a platform that offers both online and in-person courses.

Compared to its competitors, it sells at nearly three times the price, thanks to its more comprehensive and in-depth courses.

This positioned the brand as a premium player in the market, making organic visibility even more crucial for reaching the right audience and justifying the higher ticket.

Objective

  • Increase the number of leads.
  • Rank the best-selling courses in positions 1–2 on Google.
  • Grow organic traffic to support and validate paid advertising tests.

What I did

  • SEO optimization of courses by targeting business-relevant keywords.
  • Creation of an editorial calendar to promote key courses. We focused on a limited number of content pieces that supported the courses.
  • Implementation of specific structured data for the courses.
  • Frequent updates of content and sections across the various courses.

Results

  • Most of the courses ranked in the top 1–3 positions.
  • Some of the key business-focused courses include: secretary course, IT technician course, videomaker course, and others.
  • Thanks to targeted content, we were able to drive more traffic, with users subsequently navigating to the relevant pages, specifically, the course pages.

Below is a graph showing how leads and traffic increased over the course of one year compared to the previous year.