Vietti is a multi-brand shop that offers different brands like Balenciaga, Burberry, Moncler, etc.

Goals

  • Fix technical SEO issues
  • Make the website ready for the international market

What we did

  • Resolved different technical SEO issues (404 pages, Hreflang, multiple H1s, Google Merchant Center, and more).
  • Provided different advice to improve CRO, UX, and more.
  • Set up an SEO strategy and basics.

Some examples of activities

Structured data

Inserted specific structured data for different pages. Below are examples.

For brand pages

For the collection page

Breadcrumb

Inserted specific breadcrumb for product pages with the product code because many people in the fashion market search for the product code.

404 pages

Implemented a custom template for the collection page, product page, and brand page.

HTML5

Implemented different SEO techniques to rank better in Google, helping search engines to understand our pages better, like changing the heading structure or modifying the semantic tag, like <ol>, etc.

Title

Implemented different standard titles while studying the SERPs.

For product pages -> (Product name + SKU) | (Own brand)

For collection pages -> (BRAND + Men/Women) + (What you sell) + (Own brand)

Fixed most of the technical errors on the site

  • Fixed 404 pages → created custom pages or redirected to other similar pages
  • Eliminated chains of 301 redirects → they cause prolonged site crawlability issues.
  • Fixed server errors.
  • Fixed internal errors and HTML structure issues.
  • Fixed problems with the overall crawlability of the site.
  • Fixed the problems with product feeds in Google Merchant Center.

Results

We worked 5 months only on technical aspects starting from June to September/October.

The site had a growth in terms of organic positions for different keyword brands like Kapital, Moncler, and more, supporting sales.

Some Testimonials

A reliable professional

Simone is a great talent in the area of organic and omnichannel growth for e-commerce.

It is rare to find someone so young who can grasp the nuances of SEO combined with other channels!

Marco Giordano

I had the pleasure of doing SEO consulting with Simone for a few months.

He demonstrated competence and professionalism, offering solutions to my website needs.
His thorough analysis and strategic advice brought concrete results in a short time.
Simone communicates clearly and provides constant support. I highly recommend his services to anyone who wants to improve their online visibility.

Simone is a truly kind and skilled professional in his field

We had an informal chat where we exchanged ideas as professionals about various topics, including SEO, e-commerce, and the market, and I am really satisfied with the experience. I highly recommend him.

Simone solved several problems for us on the SEO side

Simone has always proved himself capable of handling the issues on our site and succeeded in gradually but steadily regaining what we had lost in the previous months. Ad maiora!

 

Andrea Rosella

SEO Specialist beyond trivia

I worked with Simone to improve site ranking after reaching a plateau in SEO results, and his expertise proved invaluable in many ways. Thanks to his in-depth analysis, he was able to identify several keyword opportunities still unexplored in my industry, allowing me to acquire traffic from more specific search terms but with good conversion potential. Particularly effective were the structural changes he suggested for the blog, which significantly improved user experience and content indexing. I greatly appreciated her methodical, data-driven approach with a focus on return on investment. I would recommend Simone to anyone looking for professional, results-oriented SEO consulting with realistic expectations about the timeframe and investment required.

Massimo Wilson

Ecommerce SEO Consultant

I worked with Simone while overseeing SEO and performance at Delicatezza, and I was very impressed with the quality of his work.

Simone delivered a thorough structural and technical SEO analysis, clearly identifying the underlying issues affecting our site’s performance. What stood out most was his ability to explain complex technical problems in a clear, practical way, ensuring there was no ambiguity about what needed to be fixed and why.

He also provided detailed, well-structured documentation that our developer could follow step by step, which made implementation efficient and straightforward. Since applying his recommendations, we’re already seeing positive improvements.

Simone is methodical, knowledgeable, and highly professional. I’d be very happy to recommend him to any business looking for a reliable SEO specialist who focuses on clarity, accuracy, and real outcomes.

Dan Hogston - Head of Brand & Marketing

Trained professional and always available

What can I say about Simone? We collaborate on several projects and he is an important resource that I trust completely, both personal and professional side.

He has given an important SEO side boost to the various collaborations, both theoretically and practically, demonstrating important expertise and availability, and managing to stitch the “technical side” that Google likes so much, to the specific needs of the clients; two sides of the coin that are almost never perfectly aligned.

All work was handled in a timely and effective manner.

Gianluca Checchia

Resource with excellent technical skills to achieve results in SEO

Autonomous in managing activities and with excellent technical skills, Simone is an invaluable part of the SEO team, a strong support that has helped us achieve results on so many different projects.

Matteo Ginnetti

Simone helps us perform better with clients

Simone works with QuoLAB, our web agency. His deep knowledge in the SEO field has brought tangible results to our clients: not only has he demonstrated solid technical expertise, but he has also worked with passion and dedication, always proving himself willing to share his knowledge with the team.

His strategic and analytical approach allowed us to optimize our SEO campaigns, significantly improving search engine rankings and increasing organic traffic.

In terms of attitude, Simone stood out for her collaborative approach and ability to work effectively in a team. His positivity and proactivity are in line with our stimulating and productive work environment.

It is rare to find a professional who combines competence, passion, and a strong team spirit. We are happy to continue working with him, and I have no doubt that he will be a valuable asset to anyone who has the opportunity to work with us in the future.

Saverio Barbati

SEO For eCommerce

Eftel Chruky

Do you want to grow your eCommerce/Marketplace seriously, bringing qualified organic traffic and revenue?

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